Post by afifatabassum on Mar 10, 2024 5:51:49 GMT -5
When we talk about Nir Eyal we immediately think of the intersection between psychology, technology and business or rather "behavioral design" . Nir Eyal who taught at the Stanford Graduate School of Business and Design, is an interesting professional who has worked in sectors such as video gaming and advertising. Now Nyr is an active investor, business angel, teacher and consultant capable of supporting design teams to create high-loyalty products and services. "The future of technology will be dictated by the increase in habitual behavior." Nir Eyal We all agree that giants like Facebook, Google or Amazon constantly work to create habits and capture an ever-increasing number of users and customers by building loyalty. And we all agree that "Technology is the cigarette of our century" (The cigarette of this century is technology). But how much can we sustain this continuous feedback of increasingly better and better designed technological products and services?
Where will the choice take place? I think the question is a little Brazil Phone Number disturbing. I said that technology could be considered the cigarette of the new century, but I didn't actually say that. In saying this, I quote Ian Bogost . I think overall these technologies are very, very useful for us, especially where people are voting with their actions. The fact is that Facebook now has 1.2 billion users, and that is expected to increase, as do many of the other technologies. When you think about the ways in which the technologies we use every day have improved our lives, it is almost impossible to imagine that if 15 years ago I had asked or told someone about the technologies we use today for free, I would have been considered crazy, but the fact is that these technologies are available to us and cost us nothing in terms of money.
They cost us our time, but they don't require any kind of monetary investment. The possibilities offered by technology are enormous and people are faced with a choice every day, consciously or unconsciously. Of course these products influence our habits (that's what I talk about in my book), but just because we have a habit doesn't mean that if that habit wasn't ours, we would be powerless to resist it. This isn't necessarily turning people into zombies or drug addicts. It's about helping people do what they want and these new technologies are so well designed that they facilitate their habits. So I think we have the ability to make a conscious choice , it's just that these products are designed to help us do the things we want to do as easily as possible and therefore they become habits.
Where will the choice take place? I think the question is a little Brazil Phone Number disturbing. I said that technology could be considered the cigarette of the new century, but I didn't actually say that. In saying this, I quote Ian Bogost . I think overall these technologies are very, very useful for us, especially where people are voting with their actions. The fact is that Facebook now has 1.2 billion users, and that is expected to increase, as do many of the other technologies. When you think about the ways in which the technologies we use every day have improved our lives, it is almost impossible to imagine that if 15 years ago I had asked or told someone about the technologies we use today for free, I would have been considered crazy, but the fact is that these technologies are available to us and cost us nothing in terms of money.
They cost us our time, but they don't require any kind of monetary investment. The possibilities offered by technology are enormous and people are faced with a choice every day, consciously or unconsciously. Of course these products influence our habits (that's what I talk about in my book), but just because we have a habit doesn't mean that if that habit wasn't ours, we would be powerless to resist it. This isn't necessarily turning people into zombies or drug addicts. It's about helping people do what they want and these new technologies are so well designed that they facilitate their habits. So I think we have the ability to make a conscious choice , it's just that these products are designed to help us do the things we want to do as easily as possible and therefore they become habits.