Post by account_disabled on Mar 5, 2024 1:12:30 GMT -5
Street Marketing It is a communication method based on campaigns created on the streets of large cities with the aim of creating a greater impact among consumers. The difference compared to other types of campaigns is that many times people interpret it as an experience and not as advertising. The space is thus reinterpreted and given a new meaning, involving the public in a memorable experience positively associated with the brand. Typical examples are modifications made to spaces used on a daily basis, such as subway stations or bus shelters. Unconventional Marketing with Ikea sofas on the Paris metro A very effective campaign, for example, was that of Ikea which in May 2019 furnished the Paris metro stops with its catalog to advertise to promote the new store.
Viral Marketing They are strategies for promoting a product or service of a brand whose primary objective is virality , exploiting word of mouth and the propensity of people to spontaneously share opinions, advice and original news with their own circles. Some details can help diffusion even more, such as focusing on emotion with content that involves users, taking into account the historical moment in which we find Belgium Phone Number ourselves and using hashtags logically. For example, the 2016 Airbnb campaign is a successful example, becoming viral in a short time, thanks also to the hashtag # WeAccept . It was broadcast a month after the election of Donald Trump, in a particularly delicate historical moment and of great attention towards some social issues such as racism, sexism and homophobia. Another example of viral marketing is the Ice Bucket Challenge.
This is a viral campaign launched by the American Association against ALS with the aim of raising public awareness of amyotrophic lateral sclerosis and stimulating donations for research. According to data released by the association, in the year following the launch of the challenge, 115 million dollars were raised. The phenomenon spread virally on social media in July and August 2014, also involving famous people from all over the world (from Zuckerberg to Bill Gates to the Italians Bocelli and Fiorello). Guerrilla Marketing It is probably the best known form of unconventional marketing and is definitely the most impactful.
Viral Marketing They are strategies for promoting a product or service of a brand whose primary objective is virality , exploiting word of mouth and the propensity of people to spontaneously share opinions, advice and original news with their own circles. Some details can help diffusion even more, such as focusing on emotion with content that involves users, taking into account the historical moment in which we find Belgium Phone Number ourselves and using hashtags logically. For example, the 2016 Airbnb campaign is a successful example, becoming viral in a short time, thanks also to the hashtag # WeAccept . It was broadcast a month after the election of Donald Trump, in a particularly delicate historical moment and of great attention towards some social issues such as racism, sexism and homophobia. Another example of viral marketing is the Ice Bucket Challenge.
This is a viral campaign launched by the American Association against ALS with the aim of raising public awareness of amyotrophic lateral sclerosis and stimulating donations for research. According to data released by the association, in the year following the launch of the challenge, 115 million dollars were raised. The phenomenon spread virally on social media in July and August 2014, also involving famous people from all over the world (from Zuckerberg to Bill Gates to the Italians Bocelli and Fiorello). Guerrilla Marketing It is probably the best known form of unconventional marketing and is definitely the most impactful.