Post by sakibkhan50 on Feb 27, 2024 0:16:33 GMT -5
Divergent thinking was also the basis of the packaging design for the Ferrari "Winter" collection , a sparkling wine of Trentino origin. Among the many points of sale of the product, one of the main ones is large-scale distribution, where the ability to attract the consumer's attention is essential. By playing with the edges of the rectangular packaging , the brand managed to create primary packaging with great visual impact thanks also to the black & white factor. The most interesting result is achieved when the various primary packaging are placed next to each other and, like a puzzle , create a visual composition on the shelf that cannot leave consumers indifferent. Packaging Ferrari Ferrari and the use of graphics to attract consumer attention.
Source: Ferrari.it Soapbottle: relational packaging that performs a specific function The last communicative function is that relationship. In this case, the pack is not a mere information or promotional tool to attract the brand's attention, but creates a communicative relationship with the consumer and provides added value . A Dutch startup has created a particular, totally ecological soap that is contained inside Ecuador Mobile Number List a dispenser also made of soap . The result is that, once the product contained in the pack is finished, the packaging does not have to be thrown away but can be used as a bar of soap, bringing waste production to zero. It is easy to see, therefore, that the true value of the product is given by the packaging itself which becomes the reason why a certain consumer profile may decide to support this brand over other competitors. Packaging soap bottle The peculiarity of the Soapbottle soap packaging: even the pack itself is made of soap.
Source: Soapbottle.com The importance of packaging and creativity The various functions and roles that a pack can perform are multiple and are structured in a crescendo of complexity. Many roles are essential to the logistical aspect. Other functions, however, focus more on the persuasive and promotional aspect. The communication function itself can simply provide information, attract the consumer's attention or create a more lasting relationship. Creativity is then inserted into the design process to provide divergent ideas that make the product unique and an indispensable element that has a reason to exist even without the product itself.
Source: Ferrari.it Soapbottle: relational packaging that performs a specific function The last communicative function is that relationship. In this case, the pack is not a mere information or promotional tool to attract the brand's attention, but creates a communicative relationship with the consumer and provides added value . A Dutch startup has created a particular, totally ecological soap that is contained inside Ecuador Mobile Number List a dispenser also made of soap . The result is that, once the product contained in the pack is finished, the packaging does not have to be thrown away but can be used as a bar of soap, bringing waste production to zero. It is easy to see, therefore, that the true value of the product is given by the packaging itself which becomes the reason why a certain consumer profile may decide to support this brand over other competitors. Packaging soap bottle The peculiarity of the Soapbottle soap packaging: even the pack itself is made of soap.
Source: Soapbottle.com The importance of packaging and creativity The various functions and roles that a pack can perform are multiple and are structured in a crescendo of complexity. Many roles are essential to the logistical aspect. Other functions, however, focus more on the persuasive and promotional aspect. The communication function itself can simply provide information, attract the consumer's attention or create a more lasting relationship. Creativity is then inserted into the design process to provide divergent ideas that make the product unique and an indispensable element that has a reason to exist even without the product itself.