Post by account_disabled on Feb 17, 2024 23:06:07 GMT -5
The path to first engagement (comment, share, subscription, etc.) on your blog might look like this: Search a topic Land on old blog post See more promising content linked to in blog post Click link Read 3-4 more posts Comment or Subscribe Why aren’t we paying more attention to the actions being taken in steps 3 and 4? Big shout-out to the folks at Buffer for making this one easy to understand using in-page analytics: Buffer's 6 of The Best Pieces Of Advice From Successful Writers Paying attention to what people click on on your own platform gives you insight into .
Here are the kinds of links I’ve found to be successful: Supplemental Buy TG Database links (read this to understand of what I’m talking about) Category Links (i.e Unbounce’s Email Marketing category) Curiosity links Deep Resource Links (i.e The Landing Page Conversion Course) If you know which internal links people are clicking on to go deeper into your site you can replicate that when creating future links. Remember: The deeper readers dive into your content, the more likely they will be to convert to a lead and eventually a customer. Do this: – Open up your in-page analytics report in Google Analytics and navigate to the pages on your site with the lowest bounce rate – these are the pages that draw people in.
Look at the internal links that get the most clicks and ask yourself why someone might click that link. What was it about the phrase that made it clickable? Look at factors like: The website that referred them to the page The keywords used to get to the page The last page they visited The next page they visited This data gives you a better understanding of what those visitors are looking for and can help you create a straighter path for them to click and convert. For example: Start by going to “All Pages” in the “Behavior” section in Google Analytics.
Here are the kinds of links I’ve found to be successful: Supplemental Buy TG Database links (read this to understand of what I’m talking about) Category Links (i.e Unbounce’s Email Marketing category) Curiosity links Deep Resource Links (i.e The Landing Page Conversion Course) If you know which internal links people are clicking on to go deeper into your site you can replicate that when creating future links. Remember: The deeper readers dive into your content, the more likely they will be to convert to a lead and eventually a customer. Do this: – Open up your in-page analytics report in Google Analytics and navigate to the pages on your site with the lowest bounce rate – these are the pages that draw people in.
Look at the internal links that get the most clicks and ask yourself why someone might click that link. What was it about the phrase that made it clickable? Look at factors like: The website that referred them to the page The keywords used to get to the page The last page they visited The next page they visited This data gives you a better understanding of what those visitors are looking for and can help you create a straighter path for them to click and convert. For example: Start by going to “All Pages” in the “Behavior” section in Google Analytics.