Post by samsparrow74 on Feb 15, 2024 5:59:12 GMT -5
The influence of social networks has clearly determined the way we relate to each other and our environment. Therefore, when a brand or a business seeks promotion, this channel usually provides multiple advantages , since it is an essential medium in the daily life of 21st century society. Furthermore, we must not forget that social networks are a channel accessible at all times , to which we dedicate more than two hours a day , so the exposure to their content is enormous. Because of this, brands that have an Employee Advocacy program will be ahead in their sector when it comes to advertising. These types of strategies consist of having employees who in turn act as brand ambassadors . In this way, ambassadors will use their profiles on social networks to share the company's message , drastically increasing its reach.
In addition, they provide a personal value of closeness with other users that can help improve the brand image . Therefore, having this program is vital for companies, since it contributes to improving Malaysia Phone Number List the reputation of the brand . At the same time, it is a good method to facilitate the hiring of new personnel . famous-social-networks As established by Hootsuite , brands can obtain many benefits by implementing these programs, since users generally trust an employee more (53%) than the CEO of the company (47%). As Hootsuite indicates, if an employee shares information about the company, it will be more credible to the recipients of the message. In addition, employees are considered a more reliable source of information for job seekers. However, there are many other figures that confirm and demonstrate the effectiveness of an Employee Advocacy program .
Among other aspects, it stands out the increase in the reach of the posts (up to 10 times more), the increase in interaction with respect to the company's own channels (up to 8 times more), or the increase in clicks on shared content. In addition, companies have an average growth rate of 26% by having this strategy, which in turn improves employee satisfaction by 86% . In turn, content is much more shared if it comes from an employee, and not from the brand itself. advertising-summer-networks However, the strategy must be clear for this program to succeed in companies. Hootsuite points out that it is important that the worker is comfortable with his position , his job , and his salary , and that he trusts those directly responsible for him. Logically, trust in the company itself is crucial, so it would be advisable to take care of the work environment , generate trust and promote good internal communication .
In addition, they provide a personal value of closeness with other users that can help improve the brand image . Therefore, having this program is vital for companies, since it contributes to improving Malaysia Phone Number List the reputation of the brand . At the same time, it is a good method to facilitate the hiring of new personnel . famous-social-networks As established by Hootsuite , brands can obtain many benefits by implementing these programs, since users generally trust an employee more (53%) than the CEO of the company (47%). As Hootsuite indicates, if an employee shares information about the company, it will be more credible to the recipients of the message. In addition, employees are considered a more reliable source of information for job seekers. However, there are many other figures that confirm and demonstrate the effectiveness of an Employee Advocacy program .
Among other aspects, it stands out the increase in the reach of the posts (up to 10 times more), the increase in interaction with respect to the company's own channels (up to 8 times more), or the increase in clicks on shared content. In addition, companies have an average growth rate of 26% by having this strategy, which in turn improves employee satisfaction by 86% . In turn, content is much more shared if it comes from an employee, and not from the brand itself. advertising-summer-networks However, the strategy must be clear for this program to succeed in companies. Hootsuite points out that it is important that the worker is comfortable with his position , his job , and his salary , and that he trusts those directly responsible for him. Logically, trust in the company itself is crucial, so it would be advisable to take care of the work environment , generate trust and promote good internal communication .