Post by samsparrow74 on Feb 15, 2024 4:01:19 GMT -5
The specialized media division of the Havas Group has announced the appointments of Marga Ollero as Chief Data & Insight Officer of the group for Spain, and the incorporation of Oscar Dorda as the new General Director of Arena Media Madrid. Marga Ollero thus assumes the top management of the Research, Data and Insights area for Havas Media Group Spain , and will be in charge of all units, which include the media agencies Havas Media , Arena Media, Forward Media and Proximia, and all specialties such as Adcity (DOOH), HPH (programmatic), Socialyse (social media campaigns), Ecselis (performance) and DBI (data Intelligence). A reference in the advertising sector.
Marga Ollero has a long history in the area of media and audience research. She began her career at Kantar Media, passing through Mindshare and Zenith Media as head of the research area. Ollero is also President Pakistan Phone Number List of the AIMC , vice president of the BCMA in the area of research and measurement, and is a member of the Board of the Association of Media Agencies. «The historical commitment of the group in the entire research area has always been a differential value, but like other areas and aligned with the change in our sector, with the constant evolution of the needs of our clients and in accordance with our plan of transformation, this area also requires a new approach and evolution that cannot be in better hands than those of Marga.
One of the most relevant voices in the market when dealing with these issues ," said Ester García Cosín, General Director of Havas Media Group Spain. The until now General Director of Arena Media Madrid, passes the baton to Oscar Dorda , who joins the Havas Group from PHD (Omnicom Group), where he held the position of General Director of PHD Media Spain. Dorda has more than 20 years of experience in the advertising sector, a path that began in the Antena 3 Group, and then made the leap to the universe of agencies. He has worked as Agency Business Director at Maxus, at MPG-Media Contacts (currently Havas Media), as well as at Mediacom and Zenith Media.
Marga Ollero has a long history in the area of media and audience research. She began her career at Kantar Media, passing through Mindshare and Zenith Media as head of the research area. Ollero is also President Pakistan Phone Number List of the AIMC , vice president of the BCMA in the area of research and measurement, and is a member of the Board of the Association of Media Agencies. «The historical commitment of the group in the entire research area has always been a differential value, but like other areas and aligned with the change in our sector, with the constant evolution of the needs of our clients and in accordance with our plan of transformation, this area also requires a new approach and evolution that cannot be in better hands than those of Marga.
One of the most relevant voices in the market when dealing with these issues ," said Ester García Cosín, General Director of Havas Media Group Spain. The until now General Director of Arena Media Madrid, passes the baton to Oscar Dorda , who joins the Havas Group from PHD (Omnicom Group), where he held the position of General Director of PHD Media Spain. Dorda has more than 20 years of experience in the advertising sector, a path that began in the Antena 3 Group, and then made the leap to the universe of agencies. He has worked as Agency Business Director at Maxus, at MPG-Media Contacts (currently Havas Media), as well as at Mediacom and Zenith Media.