Post by devine on Jan 17, 2024 0:30:31 GMT -5
Today we present the founder of the company "K2", Yuriy Pirch , who studied at the WebPromoExperts Academy in 2014, and now teaches others how to promote online stores with the help of advertising. Yuriy Pyrch From the editorial office. Proven tips and the most interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! Tell us your story before studying at the Academy From 2012 to 2016, I was engaged in the tourism business. I delegated many functions from myself, I had a staff of 11 employees. And I personally engaged in marketing, in particular, Internet marketing. At the Academy, he improved his knowledge of analytics and Google Tag Manager. How did your career develop after completing the course? After completing the tourism business, from 2017 to 2019, he was engaged in self-discovery, worked with various projects and even had the experience of being an employee, working in a dental clinic as a marketer.
But I realized that being an employee and working in an office from nine to Phone Number List six is not about me at all. This was back then, before the war, before the plague. He gradually began to position himself as an independent expert who works remotely, joins the project, configures analytics, advertising, funnels, sites, everything related to digital. And then I move on to the next project. I worked as an independent expert with a translation agency, with a winery, with printing and several medical centers. Then I was recommended - an online store came to me for service at the end of 2018. I found out that contextual or media advertising is not very effective for an online store. Therefore, I decided to try to set up Google Shopping, which has already started working in Ukraine. That's when I actually understood what a feed is, what Merchant Center is, how it all works, what a Data Layer is.
It was necessary to understand e-commerce for analytics, because I had never worked with stores before, mainly with services. And here it was necessary to dig deeper, read the help, figure out how to set up data submission from the site to analytics, then to advertising offices. Constant movement encouraged further development in analytics and advertising. With the experience gained, he started working with online stores. I really liked that everything can be clearly measured: how much we invested in advertising, for what amount we received orders. Maybe not always everywhere clearly, but much clearer than in services. Because in the services - applications, leads, and here you can go straight to sales. I realized that when I started working with online stores, I was finally able to use all those analytics tools that I hadn't used before when working with services. For me, it was just such an inner state of satisfaction. Because when I worked in tourism, I was always interested in what these buttons mean, why I don't use them, how to configure them. There was simply no need for them. And with online stores, this e-commerce, products, funnels, user behavior, well, it's very interesting.
But I realized that being an employee and working in an office from nine to Phone Number List six is not about me at all. This was back then, before the war, before the plague. He gradually began to position himself as an independent expert who works remotely, joins the project, configures analytics, advertising, funnels, sites, everything related to digital. And then I move on to the next project. I worked as an independent expert with a translation agency, with a winery, with printing and several medical centers. Then I was recommended - an online store came to me for service at the end of 2018. I found out that contextual or media advertising is not very effective for an online store. Therefore, I decided to try to set up Google Shopping, which has already started working in Ukraine. That's when I actually understood what a feed is, what Merchant Center is, how it all works, what a Data Layer is.
It was necessary to understand e-commerce for analytics, because I had never worked with stores before, mainly with services. And here it was necessary to dig deeper, read the help, figure out how to set up data submission from the site to analytics, then to advertising offices. Constant movement encouraged further development in analytics and advertising. With the experience gained, he started working with online stores. I really liked that everything can be clearly measured: how much we invested in advertising, for what amount we received orders. Maybe not always everywhere clearly, but much clearer than in services. Because in the services - applications, leads, and here you can go straight to sales. I realized that when I started working with online stores, I was finally able to use all those analytics tools that I hadn't used before when working with services. For me, it was just such an inner state of satisfaction. Because when I worked in tourism, I was always interested in what these buttons mean, why I don't use them, how to configure them. There was simply no need for them. And with online stores, this e-commerce, products, funnels, user behavior, well, it's very interesting.