Post by account_disabled on Dec 25, 2023 22:44:48 GMT -5
The hospitality industry is one of the sectors that is facing difficulties due to the health crisis derived from the coronavirus pandemic. Every day we witness how long-standing bars or those that recently took the step are forced to lower their blinds due to lack of income. To support all professionals in this field, Mediapro has launched "Football always with your bar" , a spot that uses the indisputable relationship between football and bars to help baristas. The piece narrates the tour of bars in different Spanish cities where historical moments of our football have been enjoyed.
A tribute to the bars, which, without a doubt, have always been the best place to watch the matches, comment on them and, as the campaign claims, another extension of the stands. The fury, the hugs, the Phone Number List screams, the tension, the toasts... there are many raw feelings that mix when one went (in the past, yes) to a bar to watch the game with friends. The advertisement, produced by Mediapro and shared by LaLiga TV , was creatively directed by Marcos García and produced by Andrés Locatelli .
The work, as we said, collects photographs of different football bars and restaurants in Spain and reviews the football history that Spanish bars contain. From the Mediapro Group, they affirm that they trust in a safe return of football to public venues as a measure to promote the progressive opening of the hospitality industry, with absolute responsibility and following the safety measures recommended by the health authorities. Some of the best-known beer brands have also dedicated themselves to supporting the hospitality industry with the #FuerzaBar movement , promoted by Heineken, Paulaner and Guinness .
A tribute to the bars, which, without a doubt, have always been the best place to watch the matches, comment on them and, as the campaign claims, another extension of the stands. The fury, the hugs, the Phone Number List screams, the tension, the toasts... there are many raw feelings that mix when one went (in the past, yes) to a bar to watch the game with friends. The advertisement, produced by Mediapro and shared by LaLiga TV , was creatively directed by Marcos García and produced by Andrés Locatelli .
The work, as we said, collects photographs of different football bars and restaurants in Spain and reviews the football history that Spanish bars contain. From the Mediapro Group, they affirm that they trust in a safe return of football to public venues as a measure to promote the progressive opening of the hospitality industry, with absolute responsibility and following the safety measures recommended by the health authorities. Some of the best-known beer brands have also dedicated themselves to supporting the hospitality industry with the #FuerzaBar movement , promoted by Heineken, Paulaner and Guinness .