Post by account_disabled on Dec 19, 2023 22:59:16 GMT -5
If you're looking to improve user experience, take the time and invest in high-quality translations , which we'll talk about later. 3. Trust and Credibility It is important for companies to speak the same language as their customers. Not only when it comes to niche marketing and terminology, but also simply speaking the same native language. Why? Because this creates trust and credibility. Naturally, we humans feel more comfortable speaking in our native language, since this is the culture in which we were raised. The majority of the world's population does not speak English, or uses it as a second language. According to research from the University of Düsseldorf, English is actually sixth in the list of languages used as a native language.
Native languages Native languages – Image source: The Washington Post Country Email List Languages are one of the most frequent communication barriers which in turn can cause misunderstandings and misunderstandings between people. If you do not use the same language and dialects understood by others, communication risks being ineffective and prevents the transmission of the real message. And this could backfire on your sales. When you first look at a multilingual WordPress site, a lot of questions immediately come to mind about how it works. Let us try to answer some of these questions. Do You Need a Multilingual Site? Maybe you're wondering if you really need a multilingual site? Well, the first thing to do is check if you already receive international traffic. We recommend searching Google Analytics on a year's worth of data if you use it. The first place to look is “Audience → Geographic Data → Language”.
Google Analytics takes these values from visitors' browsers. Google Analytics Geographic Data - Language Geographic data – Language in Google Analytics The second place is “Audience → Geographic Data → Location”. Remember though, that both these and the data above would be much higher if you had content already indexed for those regions. But it gives you a place to start. Geographic data - Location in Google Analytics Geographic data – Location in Google Analytics Furthermore, as a large company or site, you should have some ideas from your interaction with customers and visitors. Do you have many support tickets from Spanish customers? Where do most of your sales come from? Take advantage of the history you have to know if there is potential in translating your WordPress site into their language. Which URL Structure Should You Use? There are basically three different solutions to choose from when setting up a multilingual WordPress site.
Native languages Native languages – Image source: The Washington Post Country Email List Languages are one of the most frequent communication barriers which in turn can cause misunderstandings and misunderstandings between people. If you do not use the same language and dialects understood by others, communication risks being ineffective and prevents the transmission of the real message. And this could backfire on your sales. When you first look at a multilingual WordPress site, a lot of questions immediately come to mind about how it works. Let us try to answer some of these questions. Do You Need a Multilingual Site? Maybe you're wondering if you really need a multilingual site? Well, the first thing to do is check if you already receive international traffic. We recommend searching Google Analytics on a year's worth of data if you use it. The first place to look is “Audience → Geographic Data → Language”.
Google Analytics takes these values from visitors' browsers. Google Analytics Geographic Data - Language Geographic data – Language in Google Analytics The second place is “Audience → Geographic Data → Location”. Remember though, that both these and the data above would be much higher if you had content already indexed for those regions. But it gives you a place to start. Geographic data - Location in Google Analytics Geographic data – Location in Google Analytics Furthermore, as a large company or site, you should have some ideas from your interaction with customers and visitors. Do you have many support tickets from Spanish customers? Where do most of your sales come from? Take advantage of the history you have to know if there is potential in translating your WordPress site into their language. Which URL Structure Should You Use? There are basically three different solutions to choose from when setting up a multilingual WordPress site.