Post by account_disabled on Dec 10, 2023 4:13:48 GMT -5
In the “ Experience ” section, the position, company name, date of entry into the organization, location, job description and, at a minimum, a link to the company site must be included. Defining the contents Once you have defined who will be responsible for representing the company on LinkedIn Pulse, it is time to define what content will be published . First of all, there needs to be consistency between the articles published on LinkedIn Pulse and the company's general Marketing strategy . If a LinkedIn user comes to your company's website through articles published on Pulse, they need to see consistency between the content on the social network and the content on the website or blog.
Secondly, LinkedIn Pulse cannot be a copy of the content published Phone Number List on the company blog. Remember that copying content can negatively affect the ranking of your page in search engines, this is one of the principles of SEO. Furthermore, LinkedIn Pulse and the blog occupy different positions and have different functions within the Marketing strategy. The first is a “front door”, while the second is your main channel to develop the relationship with customers and guide them through the sales funnel to a conversion. For all these reasons, it makes no sense to publish the same content on both channels.
However, if you want to maintain a close relationship between the contents of LinkedIn Pulse and the blog, you can convey the same topics in both, but with different perspectives . As a rule, the LinkedIn Pulse perspective will be shorter, while the blog will allow for a deeper dive. This is just a suggestion, as there are no restrictions on posting long content on LinkedIn Pulse! . Creating an editorial calendar In addition to defining the guidelines that will be published on LinkedIn Pulse, it is important to create an editorial calendar . Once again, this calendar needs to be aligned with the editorial calendar of the blog and other social networks.
Secondly, LinkedIn Pulse cannot be a copy of the content published Phone Number List on the company blog. Remember that copying content can negatively affect the ranking of your page in search engines, this is one of the principles of SEO. Furthermore, LinkedIn Pulse and the blog occupy different positions and have different functions within the Marketing strategy. The first is a “front door”, while the second is your main channel to develop the relationship with customers and guide them through the sales funnel to a conversion. For all these reasons, it makes no sense to publish the same content on both channels.
However, if you want to maintain a close relationship between the contents of LinkedIn Pulse and the blog, you can convey the same topics in both, but with different perspectives . As a rule, the LinkedIn Pulse perspective will be shorter, while the blog will allow for a deeper dive. This is just a suggestion, as there are no restrictions on posting long content on LinkedIn Pulse! . Creating an editorial calendar In addition to defining the guidelines that will be published on LinkedIn Pulse, it is important to create an editorial calendar . Once again, this calendar needs to be aligned with the editorial calendar of the blog and other social networks.